Content Portfolio
TAGLINE HERE
Hi there, I'm Amber! I'm a results-driven social media specialist with over a decade of innovative experience in marketing, communications, and sales, enhancing campaign outcomes and increasing engagement through creative storytelling and integrated content strategy.
My background spans the private, public, and nonprofit sectors, with extensive experience as both an in-house social media manager and an agency freelancer. I have tailored digital strategies for companies across a diverse range of industries, including the arts, education, healthcare, and business services.
Video Content
Professional Experience Highlight:
During my time as Marketing Manager for the American Shakespeare Center, I initiated a video-led social media strategy and built a TikTok presence from scratch, gaining over 2.5 million views in less than one year on just that platform alone. I collaborated with my team to identify trends, pitch ideas, design shot lists, direct shoots, edit videos, and engage with new audiences, increasing ASC's national brand awareness by developing an integrated content strategy that is still in use by the organization today.
Work Samples
Social Campaigns
Professional Experience Highlights:
With the American Shakespeare Center, I doubled their Instagram following and tripled their Facebook page reach by orchestrating strategic social media campaigns to drive audience growth and maximize revenue.
With the Journalism Education Association, I led multi-channel marketing campaigns for the 2025 National High School Journalism Conventions, achieving a 45% increase in event registration compared to the prior year.
Digital & Print Ads
Professional Experience Highlight:
With the American Shakespeare Center, I expanded and optimized their paid social advertising strategy, with a special focus on growing local audiences and building a committed member base. Through these efforts, we exceeded our ticket sales goal by 30% and surpassed our membership revenue goal by 25%.
With Atlas Virtual Agency, I tripled a new brand's Instagram following in under a year by designing and executing both organic and paid social campaigns.
Brand Storytelling
At the heart of my work is a love of storytelling. Here are some examples of data-driven, personality-focused social content I've developed to help tell the brand story of the different organizations I've worked with.
